About Foxfire MedTechÂ
At Foxfire MedTech, we empower MedTech professionals through advanced training and education tailored to the complexities of the medical device industry. Our mission is to equip healthcare companies with the skills and systems needed to build robust distributor relationships, streamline operations, and thrive in a regulated, rapidly evolving landscape.
Contact UsMeet our MedTech Founder

Marcel G. Haan
Marcel Haan is a seasoned professional from the Netherlands. With a strong educational background including an MBA and a BSc. in Precision Engineering,
Boasting over 30 years of experience in the medical device industry, his expertise spans various domains including R&D, project management, QA&QC, regulatory affairs (ISO13485, MDR and IVDR), operations, logistics, customer service, sales, and supply chain management. Marcel is also acting as PRRC for several MedTech companies.
Marcel is not just an industry veteran, but also a driven entrepreneur, focused on maximizing business value through strategic branding, compliance, operational excellence, and cultivating strong relationships.
+31 6 5252 6940
marcel{at}foxfire-medtech{.com}
Our Mission
In the summer of 2023, I found myself at a crossroads...
I had just completed an audit with a consulting client, a Dutch commercial entity selling products manufactured in China. After wrapping up the audit, I was having a casual chat with the general manager and couldn’t help but notice some fundamental gaps in their sales processes. There was so much potential for improvement, and I suggested I could help streamline their systems to make their operations smoother.
But my suggestion was met with skepticism. He explained that they’d hired numerous sales consultants before, only to end up disappointed. Most consultants would bring flashy advice, launch elaborate plans, and promise impressive sales results, but in the end, the costs far outweighed the returns. I clarified that I wasn’t there to do the sales myself, I just wanted to help build processes to make their sales activities more efficient. But the manager’s experience with previous consultants was a heavy burden; he declined the offer.Â
Determined to make a difference, I proposed an alternative. What if I could put together a structured guide, a step-by-step process on how to better manage and support their distribution network? Surprisingly, he was open to the idea. He agreed, and that’s when I began writing down everything I knew about distributor management.
To make sure the content was both comprehensive and specialized, I reached out to an old colleague, Ellen Ko, an expert in medical device marketing. Ellen and I worked together to create a series of modules on managing distributor networks in the medical device industry. Initially, I promised to deliver the materials in six weeks. But as I delved into each topic, I realized that providing true value required a deeper dive, and the project took six months to complete.
What We OfferÂ
Why Foxfire?
Foxfire Medtech is our answer to this pressing need. Our mission is to support medical device companies that have cleared the first “valley of death” by helping them avoid the pitfalls of the second. We are dedicated to equipping these companies with the tools and processes to streamline sales, increase efficiency, and thrive commercially.
That’s why we established the Foxfire Academy and launched ourÂ
Masterclass: Medical Device Distribution. Â
Ready to Transform Your MedTech Strategy?
Join MedTech professionals who have taken control of their distribution strategy and achieved measurable success.
Start your journey with Foxfire Academy today!
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